BRAND LICENSING: AN EFFECTIVE REVENUE STREAM FOR BRAND OWNERS

Brand Licensing: An Effective Revenue Stream for Brand Owners

What is Brand Licensing? Brand licensing is a business agreement where a company (licensor) allows another company (licensee) to use some of its brand’s intellectual property rights like trademarks, copyrights, characters, etc. in return for royalties on licensee’s sales of licensed products or services. Some key aspects of brand licensing

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